Tip 1:  A Thought out Business Development Strategy Increases Market Share.

As the driving force behind generating new sales leads and contacts for its clients, OuterSales is a highly-prized asset to any company.   OuterSales functions as an in-house business development department for its clients, not as a Business to Business (B2B) marketing company.  

OuterSales employs processes and strategies to develop and implement growth opportunities for its clients and has developed a proprietary communication algorithm that ensures success.

We utilize a selective approach when developing straight commission sales channels for our clients by qualifying independent sales representatives, distributors and resellers to ensure their commitment to the long-term success of our clients.

OuterSales maintains proprietary and detailed databases of exclusive straight commission sales representatives and sales channels that include:  (1) the number of representatives in the rep firm, (2) the qualifications and credentials of each representative, (3) the territories covered,  (4) specialized skills, (5) product knowledge, (6) experience, (7) industries covered,  (8) product mix, (9) established principals the representatives have as their clients, and (10) much more. 

 

Tip 2:  Be Selective and Create a Solid Strategy Before Posting Your Company on Websites.

There are many Business to Business (B2B) Marketing companies that appear appealing due to their low membership fees.  Many of these B2B companies generally have limited or no detail about independent representatives.  Their rep profiles may be limited to company name, address, phone number and possibly a website which can easily be found in free telephone directories.   These B2B companies will also list your company in their directories.

There can be many opportunity costs associated with utilizing and listing your company in these B2B directories: 

(1) The possibility of paying to generate business for your competitor: "You are paying the B2B company to increase your sales, only to find your competitors' advertisements appearing adjacent to your profile or a list of your competitors appearing adjacent to your profile.";   (2) your valuable time spent shifting through useless profiles [many profiles are unverified and inaccurate with little info];  (3) never learning who the successful reps are since they are NOT included in the B2B listings; (4) your time spent contacting and qualifying representatives who are not a match or do not have the product mix that will complement your products and services; (5) your time spent qualifying reps who do not cover your desired territories; (6) your time spent qualifying reps who are selling conflicting lines to your products; (7) your time spent qualifying reps who may have a conflict of interest since they are representing your competitor; (8) your frustrations after learning that your listing is benefitting the B2B company, not you; (9) your frustrations after learning that the B2B company refuses to remove you from their databases even after they agreed to let you opt out at any time.

 

Tip 3:  Successful Reps are Established in their markets, and may NOT advertise.

We have Straight Commission Sales Agents in our database who intentionally exclude their presence on the Internet and avoid massive exposure.  Since they are well respected and established  in their markets and territories, they require minimal advertisement.  They are selective with the principals they choose to represent.

OuterSales has been committed to providing professional quality services to their clients for more than 18 years and maintains confidentiality and integrity in their business practices and relationships.