Marketing Tips

Marketing & Sales Tips

OuterSales is your source for increasing market share through independent sales channels. Straight Commission Sales Reps, resellers and distributors offer a massive range of benefits for businesses. Not only are they a low-cost way to develop sales, they also build brand awareness about your business and products.

Of course, the key to success in growing your business is to understand how to develop a good marketing plan and a strong sales force. Below are a few tips to help guide you in creating a successful business development strategy.

Our Pledge . . . . "Ongoing and Never Ending Commitment to the Success of Our clients!"

Tip 1: A Thought out Business Development Strategy Increases Market Share.

OuterSales functions as an in-house business development department for its clients to increase their market share and to generate new sales leads for them.

OuterSales employs processes and strategies that will develop growth opportunities for its clients and has a proprietary algorithm that ensures success.

We utilize a selective approach when developing straight commission sales channels for our clients. We qualify independent sales representatives, distributors and resellers to ensure their commitment to the long-term success of our clients.

OuterSales maintains proprietary, detailed databases of exclusive straight commission sales representatives and sales channels that include: (1) the number of representatives in the rep firm, (2) the qualifications and credentials of each representative, (3) the territories covered, (4) specialized skills, (5) product knowledge, (6) experience, (7) industries covered, (8) product mix, (9) established principals the representatives have as their clients, and (10) much more.

Tip 2: Be Selective and Create a Solid Strategy Before Posting Your Company on Websites.

There are many marketing companies on the Internet that may appear appealing to join or to list your company on their site due to their low membership fees.

Listing your company in some of thee Internet directories may actually be helping your competitor:

You are paying the marketing company to list your company to increase your sales, only to find your competitors' advertisements appearing adjacent to your profile or a list of your competitors appearing adjacent to your profile.

These directories may have many opportunity costs associated with their use. You can waste valuable time going through company profiles to generate new business to learn that the information may be limited or inaccurate.

You may learn that the marketing company refuses to remove you for their directory even after they agreed to let you opt out at any time.

Tip 3: Successful Reps are Established in their markets, and may NOT advertise.

We have Straight Commission Sales Agents in our database who exclude their presence on the Internet to avoid massive exposure. Since they are well respected and established in their markets and territories, they do not require advertisement. They are selective with the principals they choose to represent.

OuterSales has been committed to providing professional services to its clients for more than 20 years.